Having business cards in 2020, is it still useful?
YES! The first impression is always something very important to consider while prospecting or/and doing public relation. You might even need some business cards that are billangual or that as another language for different demographic markets.
Why business cards are still useful ?
Even if there is many ways to stay in contact with potential customers, collaborators, sponsors, investors or futur partners the first impression is crucial.
To look professional while showing our true colors can be done by having the right attitude, the right clothes, the right approach and the right follow-up.
Sharing business cards is almost like shaking hands, you acknowledge the interaction you got in person and feel the connection between both of you. From there, your inuition will have an idea of if it would be good business match and if you should follow up or not.
You can use many other prospecting accessories that can help the brand to be more visible while sharing contact informations.
If you branded prospecting accessory can be used regularly by your clients it would have more impact than just having a contact information number in a phone.
Of course, you have to stay connected with one way or the others, but sometimes when you just entered the phone numbers you might forget what they do or represent. With the business card or other promotional accessories you can leave more information, which is a plus when you want to be well prepared follow-up
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